Primary Product Label Customization
The magnifying lens layer can be integrated into the design of the primary product label. This functional multilayered label allows the consumer or patient to easily peel up the surface layer of the label and use it as a magnifier to read the small print on the label. The magnifier layer can then be re-adhered to the surface of the label for re-use at a later time.
IC Optix® will work with your package engineering and marketing teams to define label specifications such as lens size, label size, shape, graphics, adhesive, reel and core sizes, and wind direction. Initially pilot trials are conducted to produce customized IC magnifier label samples for evaluation and internal demonstration purposes. The process and timeframes for conducting trial work and moving into commercial implementation is no different than for adopting any new label design.